
How ADD NOBLE started
From 24 years experience on the ground it was the realisation that not all consultants are created equal nor have the extensive experience so ADD NOBLE began, not from a single moment of inspiration but the need to provide greater value to those in need and align with our dedicated determination to their success.
Our story
Every great journey begins with a story. Ours is no different. Established in 2023, we are embarking on a mission to empower your business for high value growth and innovation through delivering a foundation of success. ADD NOBLE may be starting with humble beginnings, however we bring over 23 years of extensive experience on the ground and across all levels and multiple industries. With Australian Defence Force, Federal/State and Local Government experience with the inclusion of appropriate clearances as well as Oil & Gas, Manufacturing, International Hotel/Hospitality and various other industries. Our experience is as great as our dedication to work hard, deliver and provide unwavering support to your business, your success is our success.
Our approach
Our vision is to become the go to company globally that delivers a foundation for success today that will stand well beyond tomorrow. We are the foremost provider of consulting and advisory, consistently delivering exceptional and tailored services. Whether you’re starting a new venture, or poised for expansion, or need to reestablish your foundation, our commitment is to collaborate and propel you towards achieving success.
Why ADD Noble over the big consulting firms?
Our extensive experience across business, ICT and leadership gives us a unique edge over large consulting firms. Here’s 7 reasons why:
1. Hands-On Expertise vs. Theoretical Solutions
- We have been in the trenches, solving real-world ICT challenges, leading digital transformation, driving and delivering business change.
- Big firms often rely on ‘Cookie Cutter’ generic frameworks and Strategies — We bring practical, real world experience-driven solutions tailored to your individual business needs.
2. Agility & Personalized Approach vs. Bureaucracy
- Large firms operate with rigid structures and human resource changes, slowing down both decision-making and progress.
- We can move faster, adapt quickly, and provide holistic personalised services and solutions, rather than forcing a one size fits all ‘Cookie Cutter’ approach.
3. Cost-Effective & High-Impact Solutions
- Big consultancies come almost always come with huge overheads and premium fees.
- We can provide more value for money with deep expertise where you need it most, without the inflated price tag.
4. Strategic & Transformative Leadership Experience
- A better part of 2 decades across leadership and business transformations means we understand not just technology but also people, process, culture, and business strategy.
- We can ensure greater alignment and translation of your initiatives and requirements with your individual business goals, unlike large firms that often product specific and not looking at a holistic agnostic environment for your business to thrive.
5. End-to-End Accountability vs. Fragmented Execution
- Large consultancies often delegate work to junior staff, leading to inconsistent execution, while you pay for senior consultants who are stretched across several clients.
- We stay involved, ensuring your services and solutions are implemented successfully and deliver holistic high value results.
6. Trusted Advisor vs. Just Another Vendor
- Our longstanding real world experience shows credibility and trust—we are not just a consultants but true partners in your business growth.
- Clients get direct access to our knowledge and real world experience, not just a revolving door of consultants.
7. Industry Experience & Adaptability
- The better part of 3 decades of expertise means we have been there at the front as the business world evolved and continues to evolve, giving us a vast and unique perspective and excellent adaptability.
- Big firms often push the latest trendy solutions without understanding long-term impact — At ADD Noble We know what works and the best way to make it work for your business.
Bottom Line:
Our real-world expertise, transformative leadership, and ability to execute set ADD Noble apart from the big firms. We don’t just consult – We deliver real positive change.

“Do not go where the path may lead, go instead where there is no path and leave a trail.”
Ralph Waldo Emerson
